I went grocery shopping this weekend and noticed a new trend in product packaging. I was looking for Tropicana orange juice but walked right by it because the packaging has changed radically. Pepsi has also done a major redesign but I heard all about it on HubSpot TV so I wasn’t surprised to see the new packaging in the store.

There are some definite similarites between the new Tropicana and Pepsi packages. Both are fairly minimal and use relatively desaturated colors. The thing that really stands out is the choice of sans-serif, very round fonts on both packages. It looks like Tropicana went with ITC Kabel which is actually the same font as the HubSpot logo.

I have a feeling this is just the beginning and we’ll see many more packages with this type of design. If I had to guess I would say these companies are picking up on the minimalist packaging that has helped to make Apple products the subject of many unpacking photo sets. Or maybe a one-trick design shop got contracts for both Tropicana and Pepsi? Either way I like it, I think both are much cleaner, modern designs.